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Great stories have a personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.
Great stories are for everyone even when only written for just one person. If you try to write with a wide, general audience in mind, your story will sound fake and lack emotion. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.
Pashmina
Pashmina is wool produced by the mountain goat (Capra Hircus)of the Himalayas. The mountain goat lives above 14,500 feet (4,500 meters), where temperatures rarely rise above minus 20 degrees Fahrenheit (minus 30 degrees centigrade) in winter. Because living on high altitude, the goats need to have a warm winter fur to protect them against the bitter winter cold and to survive the extreme climate. Only the animals living on high altitude will produce this fine wool. In spring the goats change their winter fur for the lighter summer fur. In spring the wool is collected by brushing it of the rocks and scrubs and to brush the goats. The wool of the underbelly of the goat is used for Pashmina. A goat produces about 90 grams of wool per year. One woven Pashmina shawl requires the wool from three goats.
Bamboo Shawl
100% bamboo, one of the most sustainable plants on earth (botanically speaking, bamboo is considered a grass not a tree). It tends to grow rapidly (up to 12" a day) in little water and with few, if any, pesticides. It also contains an element called "bamboo kun," a natural antibiotic that protects the wearer from germs as well as body odor. The fabric is silky soft and naturally wicks away light perspiration.
Water pashmina
The Water Pashmina shawl is recently introduced as a new product. It has become very popular indeed. Water Pashmina shawls are made of Pashmina wool and silk. Special about the Water Pashmina is that front and backside having a different shade of colour. These shawls can be worn both sides. The quality of the Water Pashmina shawl is comparable with the Pashmina shawl 70/30.
Because of the special weaving technique used the colours at front and backside are different.
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